Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20578
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dc.contributor.advisorGarg, Pranav
dc.contributor.authorAgarwal, Aayush
dc.contributor.authorKansal, Chaitanya
dc.date.accessioned2021-11-15T10:50:30Z-
dc.date.available2021-11-15T10:50:30Z-
dc.date.issued2016
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/20578-
dc.description.abstractIn this study, we have seen that corporatisation has had important implications for Bollywood at all three levels – industry, firm and individual. We also see that trends at all levels are inter-linked. Corporatisation has fundamentally redefined the value chain of the industry with the entry of corporate distributors, multiplex chains and corporate production houses (both domestic and foreign). The bargaining powers in the industry have been redefined due to coming in of institutional financing, rising importance of marketing, and the rise of TV.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P16_014
dc.subjectHuman capital
dc.subjectIndian Film Industry
dc.subjectFilm Industry
dc.subjectIndia
dc.titleContemporary concern study report: Impact of corporatisation of an industry on human capital
dc.typeCCS Project Report-PGP
dc.pages24p.
Appears in Collections:2016
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