E-commerce: Unicorn or another bubble; An insight to Indian e-commerce industry

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20614

DC Field	Value	Language
dc.contributor.advisor	Subramanian, Chetan
dc.contributor.author	Dalai, Abhijit
dc.contributor.author	Birla, Bhavesh Dinesh
dc.date.accessioned	2021-11-15T10:52:59Z	-
dc.date.available	2021-11-15T10:52:59Z	-
dc.date.issued	2016
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20614	-
dc.description.abstract	Having studied the detailed value chain of the Indian e-commerce companies, Flipkart and Amazon India in particular, we found out that these e-commerce companies do not differ much in their value chains. They offer the same services and provide a varied range of products. Amazon India, though a late entrant, has caught up with Flipkart and Snapdeal. Amazon India is backed/funded by its parent in USA, as is evident by the increasing interest of Amazon CEO Jeff Bezos in the Indian market. Flipkart until lately was backed by investors of the likes of Tiger Global, Qatar Investment Authority.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P16_050
dc.subject	E-commerce
dc.subject	Online marketing
dc.subject	Digital marketing
dc.subject	Amazon
dc.subject	Flipkart
dc.subject	GST
dc.subject	India
dc.title	E-commerce: Unicorn or another bubble; An insight to Indian e-commerce industry
dc.type	CCS Project Report-PGP
dc.pages	72p.
Appears in Collections:	2016

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