Strategies of the futures group retail, Reliance retail, Shoppers stop retail, landmarks group

Abstract

The multi brand retail sector has been gaining momentum for more than the past couple of decades in India. In the years 2009 to 2013 the organized retail in India had a CAGR of 19-20 per cent.1Owing to factors such as income growth, growing urbanization and soaring aspirations, India’s retail market is likely to be around US$ 1 trillion by 2020 up from US$ 600 billion in 2015. Organized retail is most likely to account for 24% of the total retail market by the year2020.2The retail industry contributes over 10 per cent to the country’s Gross Domestic Product (GDP) and employees about 8 per cent people.About the apparel retail, in 2013, 19% of the total apparel market was corporatized retail. Currently, the contribution from the top 24 Indian cities is close to USD 21 billion which is 56% of total corporatized retail. 3According to “The Retailer” E&Y’s publication catering to the retail sector, around July-September 2015 India was in the top 10 grocery markets in the world, size of about 22.5 trillion. This market has had a growth rate of 10-12% CAGR, with grocery alone amounting to about 60% in 2015 alone. With such rapid growth trends of organized retail in the FMCG and apparel markets, the strategies of growth and differentiating factor of the multi brand retail giants in India are going to be particularly interesting. How these multi brand retail stores position themselves with the consumers and how they cater to their evolving needs and expectations of their target segment is particularly intriguing. Through this study, an in depth understanding of their strategies and the growth avenues of these multi brand retail houses has been targeted.