Monetization of art forms: On-demand video content

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20640

DC Field	Value	Language
dc.contributor.advisor	Jonnalagedda, Sreelata
dc.contributor.author	Prasad, Gaurav
dc.contributor.author	Pratap, Shivendra
dc.date.accessioned	2021-11-15T10:58:58Z	-
dc.date.available	2021-11-15T10:58:58Z	-
dc.date.issued	2016
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20640	-
dc.description.abstract	Monetization of art forms has always been a problem for artists. The content for which the consumer wants to pay may be different from what artist wants to offer. There is always a mismatch between supply and demand. Also, it is difficult to account for the cost of any art form. The economic value for each art form varies across individual customers, hence having one price for all is not possible. Then, how do creators of art earn money?
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P16_075
dc.subject	Monetization
dc.subject	Media industry
dc.subject	Digital media industry
dc.subject	Advertising
dc.subject	Ecosystem
dc.title	Monetization of art forms: On-demand video content
dc.type	CCS Project Report-PGP
dc.pages	16p.
Appears in Collections:	2016

File	Size	Format
PGP_CCS_P16_075.pdf	1.25 MB	Adobe PDF	View/Open Request a copy

Check