The story of selling a handloom saree

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20684

DC Field	Value	Language
dc.contributor.advisor	Bhagavatula, Suresh
dc.contributor.author	Mehra, Krishma
dc.contributor.author	Gupta, Nafeesa
dc.date.accessioned	2021-11-15T11:35:28Z	-
dc.date.available	2021-11-15T11:35:28Z	-
dc.date.issued	2016
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20684	-
dc.description.abstract	We through our research aim to understand the retail process of a handloom saree. How does the shopkeeper/salesperson gauge customer interest and preferences and match it to the saree collection in his store? More importantly, how does he know what kind of sarees to stock basis the color and pattern and the price points? And then how is this information transferred to the supplier and ultimately to the weaver?
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P16_120
dc.subject	Textile industry
dc.subject	Saree
dc.subject	Handloom industry
dc.subject	Powerloom
dc.subject	Silk industry
dc.subject	Apparel industry
dc.title	The story of selling a handloom saree
dc.type	CCS Project Report-PGP
dc.pages	23p.
Appears in Collections:	2016

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