Consumer behavior and comparison of online and offline shopping

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20693

DC Field	Value	Language
dc.contributor.advisor	Kumar, S Ramesh
dc.contributor.author	Paramasivan, E M
dc.contributor.author	Kumar, Ravi Shankar
dc.date.accessioned	2021-11-15T11:39:27Z	-
dc.date.available	2021-11-15T11:39:27Z	-
dc.date.issued	2016
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20693	-
dc.description.abstract	The primary objective of the study that we undertook, was to understand the dimensions of attitude (Cognitive, affective, conative, attitude towards the object, motivation functions, attributions etc.) influencing online and offline purchases. The secondary objective was to identify how similar or different these attitude dimensions are, for the two modes of purchase (online and offline) and which is the major influencing factor for causing the difference.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P16_129
dc.subject	Consumer behavior
dc.subject	e-commerce
dc.subject	Online shopping
dc.subject	Offline shopping
dc.subject	FMCG
dc.subject	Consumer purchasing behaviour
dc.title	Consumer behavior and comparison of online and offline shopping
dc.type	CCS Project Report-PGP
dc.pages	64p.
Appears in Collections:	2016

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