Organised retail in India

Abstract

Organized retail in India has not been able to achieve the kind of success it was initially setup to achieve since its inception in the early 2000’s. To understand the reasons behind this phenomenon, we propose a conceptual framework which identifies the possible factors which have been responsible for the failure and limited success of organized retail in the country. While doing so, we define a construct termed ‘Customer Organised Retail Preference’ (CORP) which includes determinants categorized as footfalls, loyalty, conversion rates and transaction value. Extensive literature review helps us to formulate a set of hypotheses which can be taken forward in further research for validation of the proposed framework.