Indian toy industry: Market analysis and recommendations

Abstract

In our analysis we have left out the non-traditional games such as video games or mobile games. Though these are clubbed in the toys and games segment mostly their usage pattern, key market players and customer profile are totally different. First we study the market of toys and games. We then move to study the key players. We analyse the key market trends, the production cluster of the Toy industry. We then turn our focus to the problem of the Toy and Games industry and why it is declining as compared to Video Games and mobile games. Especially we turn our attention as why our key indigenous are unable to compete against the Chinese toy makers as well as mobile and video games. Finally, we do primary research through customer feedback, stores visits and focus group discussions. Based on the research we final give the recommendation.