Marketing strategy for Flively: Identifying value drivers through qualitative research

Abstract

A lot of flight passengers travel alone and it is a very unsocial and boring experience for many of them. There is a need for a platform which can connect passengers who are likeminded and enrich the flight journey experience for each other. The platform can not only serve conversation starved passengers, but also helps other segments of customers who need aid during travel. Flively.com, a platform connecting co-passengers on the flight prior to travel, to enhance the flight experience by making friends with co-travellers, thus making the journey lively. There are many segments of travellers who can be benefitted by this service, by not only adding fun to the travel, but also making meaningful connections and accompanying first time or elderly travellers.