Studying rapid growth firms and understanding their success strategies

Abstract

Subset of firms are of particular interest to study because of their ability to defy the expectations from industry analysts and grow at a rate which is much higher than what most firms in the sector do, these firms are typically termed as “Rapid Growth Firms”. The objective of this project is to identify 2 companies which fit this description, trace their path to growth and understand the various strategies that they have adopted in order to succeed in their respective sectors. The organizations that we chose to study are : *Sage Publications, India *Shree Renuka Sugars