Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/20879| Title: | Online advertisement: Scope and future strategy | Authors: | David, Hangsing N Kumar, Manoj |
Keywords: | Marketing management;Advertising;Online advertisement;Internet advertising;Internet adoption | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P10_073 | Abstract: | By internet advertising we mean the communication of marketing messages through various internet-based ad formats including paid search, display ads, video ads, classifieds and sponsorships. Internet marketing also includes various types of direct marketing such as email marketing. However for the purpose of this project, we will be concentrating on display, search and social media advertisement. Also, we will be focussing our study only to India. | URI: | https://repository.iimb.ac.in/handle/2074/20879 |
| Appears in Collections: | 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P10_073_CSP.pdf | 1.76 MB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.