Measuring the various sales promotion strategies and their effectiveness in the urban retail sector

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21041

DC Field	Value	Language
dc.contributor.advisor	Mulky, Avinash G
dc.contributor.author	Hari, Om Prakash
dc.contributor.author	Naresh, Panjala Vamshi
dc.date.accessioned	2022-03-31T06:54:19Z	-
dc.date.available	2022-03-31T06:54:19Z	-
dc.date.issued	2010
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/21041	-
dc.description.abstract	Sales Promotion is one of the four aspects of staff, or distribution channel members. They are participation of the consumer. However marketers argue that sales promotions erode the value of the brand in the long run.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P10_198
dc.subject	Sales management
dc.subject	Marketing management
dc.subject	Sales promotions
dc.subject	Retail sector
dc.subject	Promotional mix
dc.subject	Distribution channel
dc.title	Measuring the various sales promotion strategies and their effectiveness in the urban retail sector
dc.type	CCS Project Report-PGP
dc.pages	41p.
Appears in Collections:	2010

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