Leveraging social media in B2B services industry

Abstract

The objective of the undertaken study is to establish whether social media can play a significant role in B2B marketing and whether there is scope for further improvement. We intend to qualitatively assess current social media product and service offerings to identify any gaps or pitfalls which have not been addressed. We also like to build a comprehensive set of best practices specifically targeted at social media implementations in B2B companies. This study is targeted at three sets of audience: social media scholars, social media services companies and finally B2B companies who have either already implemented social media within their firms or are looking at implementing the same in near future. While our objective is to suggest direction for further in-depth research to social media scholars, our main audience is the B2B industry. We hope that B2B companies will not only use this report as a guide to evaluating scores of social media product and service offerings in the market and but also adopt the suggested implementation best practices to garner maximum productivity and benefits. This report should act as a guiding tool for social media companies who have just started out and are looking at an integrated source of best practices in delivering social media services or are trying to differentiate their offerings in already saturated market place.