Exploring a new strategic opportunity (UID) in the biometrics space : Feasibility analysis-cum-business case for Soliton Tech

Abstract

Soliton Technology Ltd, an established technology company with over 12 years of experience in computer based measurement and automation and a 5 year track record of designing and manufacturing machine vision cameras and programmable smart cameras wishes to build a highly scalable product business by leveraging its experience and competencies in imaging and image processing. It is now looking at the rapidly growing biometrics market in India (including Government of India?s Aadhaar Project). Soliton is contemplating focusing its attention on this market to build IRIS and Fingerprint Scanning and Recognition devices. The market, if lucrative enough, would be equivalent to venturing into a new business for Soliton. The project aims to answer some of the questions that are required to assess the market suitability and the alignment of the organization goals with the marketing opportunity. The primary mode of this investigation has been field interviews with various stakeholders, including the government and the enterprise market to understand the needs of the different market segments. The project aims to study the various probable market segments that Soliton can venture into, and the relative attractiveness of these market segments. To gauge the attractiveness of the markets segments, secondary research has been utilized to understand the dynamics of the market; and the key success factors required in the market have been compared with the core competencies of the organization to validate whether a viable business opportunity exists for Soliton. A combination of customer surveys and field interviews have been used to understand the customer pain-points in all these segments, to uncover the unmet needs of the customers.