Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21093
Title: NexGen health network : Business plan
Authors: Karthik, P 
Karthik, R 
Keywords: Healthcare services;Health network;Marketing strategy;NexGen
Issue Date: 2010
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P10_250
Abstract: The concept of a healthcare information exchange is not entirely new. There have been other initiatives in this space such as Microsoft’s Health Vault and other similar portals. However, we believe NexGen is unique because where its predecessors were seen as an attempt to replace existing players in the ecosystem, NexGen is only complementary; it only aims to become a part of the ecosystem, enlarging the pie for all. Moreover, NexGen is targeted at a specific consumer group, health tourists, and we believe that is a key reason why it will work better than others before it.
URI: https://repository.iimb.ac.in/handle/2074/21093
Appears in Collections:2010

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