Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/21093
Title: | NexGen health network : Business plan | Authors: | Karthik, P Karthik, R |
Keywords: | Healthcare services;Health network;Marketing strategy;NexGen | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P10_250 | Abstract: | The concept of a healthcare information exchange is not entirely new. There have been other initiatives in this space such as Microsoft’s Health Vault and other similar portals. However, we believe NexGen is unique because where its predecessors were seen as an attempt to replace existing players in the ecosystem, NexGen is only complementary; it only aims to become a part of the ecosystem, enlarging the pie for all. Moreover, NexGen is targeted at a specific consumer group, health tourists, and we believe that is a key reason why it will work better than others before it. | URI: | https://repository.iimb.ac.in/handle/2074/21093 |
Appears in Collections: | 2010 |
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PGP_CCS_P10_250_NSRCEL.pdf | 416.05 kB | Adobe PDF | View/Open Request a copy |
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