Collection's Items (Sorted by Submit Date in Descending order): 161 to 180 of 278
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2021 | Impact of reel marketing on purchase intention | - | Kaur, Asees ; Lata, Charu | | | | 26p. |
| 2021 | Impact of influencer marketing on consumer purchase intention | - | Das, Kunal ; Meena, Nalini | | | | 32p. |
| 2021 | Impact of post-covid on consumer behaviour in beauty & personal care segment | - | Shetty, Saiksha Dhananjay ; Pedhambkar, Prachi Sanjay | | | | 28p. |
| 2021 | Study of the relevance of color psychology in digital era & its usage by leading brands | - | Mittal, Rishi ; Sahoo, Sarada Prasanna | | | | 18p. |
| 2021 | Impact of packaging on consumer buying behaviour | - | Bhavana, K ; Srevatsan, S | | | | 13p. |
| 2021 | How can marketers mitigate the unwillingness to take covid-19 vaccine of few segments (mitigation marketing) | - | Sosa, Alpesh ; Chandreshbhai, Mavadia Parashar | | | | 27p. |
| 2021 | Critical analysis of the influence of co-shoping & technological aid on consumer purchasing intent | - | Ghosh, Ananya ; Roy, Kangkan | | | | 36p. |
| 2021 | Impact of conversation commerce in business | - | Korada, Satish Kumar ; Gitanjali, Pottipati Sai | | | | 23p. |
| 2021 | Impact of e-commerce selling cues on consumer buying behaviour across products | - | Bhagat, Arundhati ; Hemaraj, Falak Snehal | | | | 27p. |
| 2021 | Time vs money effects and consumer well-being | - | Sharma, Ashutosh ; Saha, Shaswata | | | | 19p. |
| 2021 | Impact of packaging color on purchase intention and willingness to pay for gourmet foods | - | Arora, Prachi ; Rakyan, Nikunj | | | | 17p. |
| 2021 | A comparision of the impact meme marketing on purchase intention for experiential goods and material goods | - | Jonnalagadda, Anuraag ; Dinesh, Sonawane Sayali | | | | 23p. |
| 2021 | Digital beautification and impulse buying | - | Singh, Ankit ; Ranjan, Anish | | | | 29p. |
| 2021 | Consumer preferences towards sharing economy: A study of post covid-19 market | - | Gautam, Kakade Supriya ; Sharma, Ashutosh | | | | 19p. |
| 2021 | Brand extension of hedonic vs utilitarain products | - | Swain, Shripragnya ; Kamble, Tanvi | | | | 33p. |
| 2021 | Analysing digital beautification impact on impulse buying behaviour | - | Karmakar, Subhrajyoti ; Paul, Nabajit | | | | 17p. |
| 2021 | Study of customer behaviour towards OTT platforms due to covid 19 | - | Suresh, Pachorkar Snehal ; Sahu, Prateek | | | | 21p. |
| 2021 | Role of omnichannel approach in influencing customer loyalty | - | Kumar, Darshan ; Narender | | | | 22p. |
| 2021 | Skill driven fantasy game for individual sports | - | Mogilisetty, Anirudh | | | | 23p. |
| 2021 | Risk assessment of crypto currency investment | - | Sandeep, Karode Shreyash ; Pandey, Raja Ram | | | | 22p. |
Collection's Items (Sorted by Submit Date in Descending order): 161 to 180 of 278
