Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/21249
Title: | Feature enhancement of splitwise app | Authors: | Mahakulkar, Rucha Tryambakrao Paikaray, Abhijit |
Keywords: | Splitwise;Applications;Technological innovation;Industrial applications;Online platforms | Issue Date: | 2021 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P21_065 | Abstract: | To improve market penetration for Splitwise in the bill splitting app market through product development and strategy by feature improvements targeted at improved social interactions and product synergy, which in turn will increase the overall customer experience. | URI: | https://repository.iimb.ac.in/handle/2074/21249 |
Appears in Collections: | 2021 |
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File | Size | Format | |
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PGP_CCS_P21_065.pdf | 2.54 MB | Adobe PDF | View/Open Request a copy |
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