Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21249
Title: Feature enhancement of splitwise app
Authors: Mahakulkar, Rucha Tryambakrao 
Paikaray, Abhijit 
Keywords: Splitwise;Applications;Technological innovation;Industrial applications;Online platforms
Issue Date: 2021
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P21_065
Abstract: To improve market penetration for Splitwise in the bill splitting app market through product development and strategy by feature improvements targeted at improved social interactions and product synergy, which in turn will increase the overall customer experience.
URI: https://repository.iimb.ac.in/handle/2074/21249
Appears in Collections:2021

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