Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/21316
Title: | Consumer preferences towards sharing economy: A study of post covid-19 market | Authors: | Gautam, Kakade Supriya Sharma, Ashutosh |
Keywords: | Consumer behaviour;Sharing economy;Consumer Markets;Covid-19 | Issue Date: | 2021 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P21_114 | Abstract: | In this report we aim to analyse the influence of cleanliness as a factor taken into consideration when searching for accommodations during travel and trips. We conducted a thorough research through reading articles, reading about shared spaces especially Airbnb and news articles. We also conducted a survey to gauge respondents association of this factor when coming to a decision of choosing an accommodation. We have presented our findings in this report. We also explained the detailed analysis of the results obtained from survey and recommendations. | URI: | https://repository.iimb.ac.in/handle/2074/21316 |
Appears in Collections: | 2021 |
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PGP_CCS_P21_114.pdf | 1.59 MB | Adobe PDF | View/Open Request a copy |
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