Impact of post-covid on consumer behaviour in beauty & personal care segment

Abstract

The study aims to analyze the impact of post COVID world on changing consumer behavior and sentiment, specific to India's beauty & personal care segment. We started with extensive secondary research followed by a primary survey to get the current picture. People in India have become more conscious of what they use for their beauty needs, environmentally aware, prefer to spend less and buy what is required; the cart variety has also changed, where the consumer is buying for hygiene and health-related products. Post Chapter 3, we have explained the survey questionnaire, the data collection technique and the statistical analysis of the data collected. We conclude the study by presenting our results: COVID-19 has shifted consumer behavior in the BPC segment. Online is the preferred mode of buying, organic & natural products are preferred, and the consumer is looking for long term complete solution to their beauty needs in contrast to the earlier trend of buying more makeup products.