Femvertising: A critical aspects in the world of Indian advertisements

Abstract

Among the various reasons for the decline in the economic development of a country, the primary reason is the gender stereotypes and gender gap. Although the gap is diminishing, the course of the procedure is prolonged. There are various persuading elements for this gradual process, but one of the major reasons is "advertisements" that support gender discriminations. For eras, sellers have portrayed females in chauvinist positions like performing domestic duties, arm candy, victim etc. Though females appear in the advertisements regularly, they have been displayed inferiorly, regardless competencies they have. It was some time back, that we witnessed advertisements in which men engage in the influential role in advertisements, and females have being portrayed as quiet, shy, vague, and vulnerable.