Indian consumer buying behaviour towards fresh fruit juice

Abstract

Fresh fruit juices from vending machines are common in other countries, and people are health conscious. In India, Vending machines are still in the emerging stage, even for packed juices. People in India are more concerned about their health; therefore, they prefer more sanitary and chemical-free items. We observed that Indians are open to fresh juice from vending machines. We have further researched and concluded that Vending machines don't increase purchase intention compared with traditional shops. As a result, the manager may utilize these insights to understand better why Indians prefer vending machines over traditional juice stores for fresh fruit juice.