Titan case study

Abstract

Owing to the cultural and historical exposure, Indian consumers are undeniably unique in their value seeking ability from purchases. The spread of globalization and the growth of Indian economy are contributing to the reshaping of the Indian consumer's spending and choices. In addition to these changes in consumer profiles, there is a tremendous convergence of technologies that makes for a complex competitive landscape in most industries. Given the nature of change in the Indian economy, success in my view, belonged to those firms who were able to understand the Indian consumer best. Titan has been in this league of firms who 'sized the Indian consumer well' for a long time now; their financial and popular success is testimonial to this.