Advanced statistical methods for predictive analytics: Some case studies

Abstract

How does the cross-selling efforts can be improved to increase the sale of products. I want to study how consumer demand for multiple products evolves over time and analyze the customer purchase patterns for products that are marketed by Indian bank. Specially identifying ahead of time the customers who are more likely to buy next product is most essential part of increasing cross-selling. We will develop analytical modeling to build this strategy. Understanding customer product purchase sequence by type product categories.