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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21518
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dc.contributor.authorMishra, Ashis
dc.contributor.authorGhosh, Pulak
dc.date.accessioned2022-09-10T13:00:05Z-
dc.date.available2022-09-10T13:00:05Z-
dc.date.issued2015-05-28
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/21518-
dc.description.abstractCases for teaching marketing research are always in short supply. Most of the available cases provide the problem as well as the solution; but not the process of arriving at the solution which is the crux of any marketing research course. A case in point would be Ontela Pick Dec (Ivey – 2008) or Harvard graduate student housing survey (HBS – 2005). In this case we intend to provide a step by step approach to segment consumer markets through cases.
dc.publisherIndian Institute of Management Bangalore
dc.relationCustomer segmentation at Spencer retail
dc.relation.ispartofseriesIIMB_PR_2015-16_001
dc.subjectMarketing management
dc.subjectCustomer segmentation
dc.titleCustomer segmentation at Spencer retail
dc.typeProject-IIMB
Appears in Collections:2015-2016
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