Strategy development at Spencer retail

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21529

DC Field	Value	Language
dc.contributor.author	Mishra, Ashis
dc.contributor.author	Ghosh, Pulak
dc.date.accessioned	2022-09-10T13:00:06Z	-
dc.date.available	2022-09-10T13:00:06Z	-
dc.date.issued	2015-05-28
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/21529	-
dc.description.abstract	Spencer’s Retail Limited is one of the leading retailers of India. They operate in food and grocery segment that is most unorganized in the country. Currently, the F&G segment is about 98% unorganized while Indian consumers spend about 70% of their income on F&G. So, there is a significant need to critique and suggest sustainable business models and strategy frameworks for F&G retail. There is an IVEY case on Spencer’s Retail (2014). But firstly, it is based on 2011 scenario and data (which has changed drastically now) and secondly, it is more of a generic case rather than a retail strategy case.
dc.publisher	Indian Institute of Management Bangalore
dc.relation	Strategy development at Spencer retail
dc.relation.ispartofseries	IIMB_PR_2015-16_002
dc.subject	Marketing management
dc.subject	Strategy development
dc.subject	Retail
dc.title	Strategy development at Spencer retail
dc.type	Project-IIMB
Appears in Collections:	2015-2016

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