Case study on Alibaba

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21577

DC Field	Value	Language
dc.contributor.author	Saranga, Haritha
dc.contributor.author	Huang, Yanghuna
dc.date.accessioned	2022-09-30T04:22:56Z	-
dc.date.available	2022-09-30T04:22:56Z	-
dc.date.issued	2017-07-17
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/21577	-
dc.description.abstract	Since its inception in 1999, Alibaba based out of People’s Republic of China has dramatically redefined how to do business in this age of internet, leveraging data and information as its power tools and creating partnerships with suppliers and customers across the world. Within a short period of 16 years, Alibaba overtook some of the biggest retailers and E-retailers in the world, such as Walmart and Amazon, with its sales and profits surpassing the combined revenues and profits of Walmart, Amazon and eBay in the year 2015. Today, Alibaba is ranked the world’s second most valuable retail brand, with a brand value of US$49.30 billion
dc.publisher	Indian Institute of Management Bangalore
dc.relation	Case study on Alibaba
dc.relation.ispartofseries	IIMB_PR_2017-18_003
dc.subject	Online marketing
dc.subject	Digital marketing
dc.subject	Retail market
dc.subject	E-retailers
dc.title	Case study on Alibaba
dc.type	Project-IIMB
Appears in Collections:	2017-2018

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