Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/21603
Title: | Case study on Zoom car | Authors: | Gupta, Seema Rao, Menaka |
Keywords: | Automobile industry;Self-drive car | Issue Date: | 23-Jul-2019 | Publisher: | Indian Institute of Management Bangalore | Project: | Case study on Zoom car | Series/Report no.: | IIMB_PR_2019-20_002 | Abstract: | Zoom car is a self-drive shared mobility company. We have 2 major brands – Zoom car and ZAP Subscribe. Zoom car is a brand in the self-drive car on demand category and ZAP Subscribe is our brand in the car subscription category. What stops everyone from buying a car? It is the burden of monthly EMI, high interest levied on a car loan and other expenses that keep coming while maintaining and owning a car of your own. | URI: | https://repository.iimb.ac.in/handle/2074/21603 |
Appears in Collections: | 2019-2020 |
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