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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21688| Title: | Strategy of google and facebook in digital advertisements space with the arrival of amazon | Authors: | Pedhambkar, Prachi Wankhede, Piyush Anilrao |
Keywords: | Digital marketing;Digital advertisements;Online marketing | Issue Date: | 2021 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P21_181 | Abstract: | The objective of the study is to understand the impact of the growth of Amazon on the duopoly of Google & Facebook in the Digital ads space. To analyze the strategy of Google and Facebook to stand their ground and the impact on various other stakeholders - AdTech, marketers, and agencies. | URI: | https://repository.iimb.ac.in/handle/2074/21688 |
| Appears in Collections: | 2021 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P21_181.pdf | 2.96 MB | Adobe PDF | View/Open Request a copy |
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