Digitizing the children comic book business in COVID-19: Part-I

Abstract

It was 16th March 2020. Preeti & Deepesh were on a zoom call, getting extremely worried about the future of their comic business amidst the Covid-19 situation. The Indian prime minister had announced lockdown in India over the rising Covid-19 cases in the country. The print business, which constituted nearly 95% of the revenues, was shut entirely due to the imposed restrictions. ACK Alive, the offline learning center set up in Hyderabad with huge investments, also had to close down, which meant missing out on the summer season for arranging workshops for children. As the future looked uncertain, Preeti & Deepesh started thinking about the possible strategies to survive & keep the firm alive in these challenging times. The future of ACK was about to change when Deepesh thought of an innovative marketing campaign to revive the three-year-old ACK App.