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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21703| Title: | Super apps | Authors: | Barure, Bageshree Omprakash Singh, Devrathi |
Keywords: | Super apps;WeChat;Gojek;Grab | Issue Date: | 2021 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P21_177 | Abstract: | This report has been compiled to get an understanding of the concept of Super Apps. The successful models of Super Apps in China and South East Asia have been studied. These include WeChat, Gojek, and Grab. The growth and development trend of these applications helps in understanding the stages that the platforms went through before they became so popular. The status of potential Indian players aiming to enter the Super app space has been summarised. A comparative analysis to determine the difference in the external factors in India and other countries has been done. This helped us in concluding about the business model, features and enablers for the prospective Indian Super app. | URI: | https://repository.iimb.ac.in/handle/2074/21703 |
| Appears in Collections: | 2021 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P21_177.pdf | 10.17 MB | Adobe PDF | View/Open Request a copy |
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