Swiggy instamart

Abstract

It was a sunny and pleasant evening in Bangalore in June 2020. Sriharsha Majety, co-founder of Swiggy, was sitting in his office at the S wiggy headquarters. He had just gotten out of a tense meeting with his innovation team and other Swiggy leaders. They were all set to launch Instamart next month. Instamart was a product of his new products team Dash, which he personally sponsored, to venture into new markets. Covid was at its peak and express grocery delivery was the need of the hour. With the entire country on lockdown, people were unable to visit grocery stores. Even if they could visit the ones closest to their homes, stocks of essentials were running out and traveling far was not an option due to police barricades and other safety issues. Swiggy saw this as an opportunity to launch Instamart. But would this circumstantial and temporary situation support this business in the long run? Did it make sense to launch a new product in the middle of a pandemic? Especially when government restrictions on travel within the city were large in number and could cause problems for Swiggy's delivery fleet? Were express cloud groceries a sustainable segment for S wiggy? Majety did not know. But he hoped he was right to launch Instamart and he believed in his Dash team's efforts.