The factors which influence user adoption and retention of mobile applications

Abstract

The rise in advanced technologies and innovation in various domains • has led to tremendous increase in the number of digital applications coming up to cater different needs of users. Specifically, the industry of mobile applications is experiencing unprecedented growth as they can connect to consumers withjlllst a few clicks. As with every product, mobile apps too have a life cycle consisting of different stages like app launch, growth, maturity and decline in use .• number of mobile apps are emerging in the same market segment, so does the competition and rivalry. This paper aims to study the factors which influence user adoption and retention of mobile applications. We also formulated a survey instrument to compare and contrast the factors proposed by our model for mobile payments and social media applications and captured our insights from the same.