KRMAA: Live Project

Abstract

This study was conducted with a candidate sourcing start-up, Krmaa under the guidance of Professor Shanker Subramoney. The objective of this study is three-fo ld 1). Problem Identification: We will work w ith the founder of Krmaa and identify their problems in terms of market entry and product development. The objective is to assess the business case of the start-up, identify the market potential and target customer base and analyse their existing value proposit ion. 2). Strategic recommendations: Based on our analysis and identified problems, we w ill build a go-to-market strategy for the start-up. The strategy w ill have an alternate value proposition mapped to each target customer segment, branding, sales and marketing recommendations and future recommendations on scaling the product and making this venture sustainable in the long run. 3). CEO shadowing: Another objective of this study is to understand the ground realities of building a product from scratch. Over the course of this study, we will shadow the founder of Krmaa. The objective is to put ourselves in the shoes of the founder, observe his way of working and form a rich and detailed mental model of how a start-up takes shape over the course.