Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21803
DC FieldValueLanguage
dc.contributor.authorSarial-Abi, Gülen-
dc.contributor.authorUlqinaku, Aulona-
dc.contributor.authorViglia, Giampaolo-
dc.contributor.authorDas, Gopal-
dc.date.accessioned2023-03-29T06:57:45Z-
dc.date.available2023-03-29T06:57:45Z-
dc.date.issued2021-
dc.identifier.issn1552-7824-
dc.identifier.issn0092-0703-
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/21803-
dc.description.abstractPast research indicates that individuals with scarce resources focus on urgent needs. We hypothesize and find that individuals with scarce financial resources have greater discretionary expenditures such that they engage in more discretionary spending, borrowing, and investing. We demonstrate that one possible explanation for why those with scarce financial resources have greater discretionary expenditures is because they have more optimistic future perceptions. We support our predictions using a sample of over 60,000 observations from a survey in rural India, two archival datasets from surveys in Italy and Germany, and two preregistered online experiments. We control, test, and rule out different alternative explanations. The results of this research extend the findings in the financial scarcity and discretionary consumption literature. Additionally, we provide actionable guidelines for managers and public policy makers on how to nudge individuals with financial scarcity.-
dc.publisherSpringer-
dc.subjectFinancial scarcity-
dc.subjectFuture perceptions-
dc.subjectDiscretionary spending-
dc.subjectDiscretionary borrowing-
dc.subjectDiscretionary investing-
dc.subjectOptimism-
dc.titleThe effect of financial scarcity on discretionary spending, borrowing, and investing-
dc.typeJournal Article-
dc.identifier.doi10.1007/s11747-021-00811-0-
dc.journal.nameJournal of the Academy of Marketing Science-
Appears in Collections:2020-2029 C
Show simple item record

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.