Analysing role of influencers in beauty industry

Abstract

With yearly growth rates of 15-20%, the beauty industry is one of India's fastest-growing sectors. In addition to being an early user of social media-based marketing, the beauty care sector was also a pioneer in using social influencers. The beauty care sector was one of the first to take advantage of social influence's potential and implement it into their marketing campaigns and strategies. More than 65% of consumers make a purchasing decision after reading an influencer's recommendations on social media, according to subject research. Therefore, collaborating with social media influencers is now an essential strategy to increase visibility, convey business value, increase engagement, and boost revenue.