Developing a marketing strategy to increase market share for RSPL(Ghadi Detergent)

Abstract

Detergent is a surfactant or a mixture of surfactants that possesses cleaning properties when mixed with dilute solutions. In most cases, the dilute solution is water, but it might be some chemical or mixture of other solvents for industrial purposes. As per the scientific terminolo!lr5'. detergents are Alkyl Benzene Sulphonate. Detergents possess similar properties to soap but are more soluble in hard water. Detergents are amphiphilic, partly hydrophilic (polar), and somewhat hydrophobic (non-polar). This dual nature of the detergents helps remove the oil or grease, while detergents also act as a foaming agent to various degrees. The detergent comes under the laundry care household items along with fabric softener, bleach, specialty products, and fabric protector. Detergents are available in three different forms: Powder detergent, Liquid detergent, and Bar detergent. For clothes washing through the machine, only powder and liquid detergent forms are preferable; bar detergents are preferable to the other two forms for hand clothes washing.