Predicting customer forgetfulness among retail shoppers

Abstract

Customers forgetting items to buy is one of the supermarkets' primary reasons for potential revenue losses. According to recent studies, people get sidetracked, forget what they were there for, and wind up purchasing something else. According to a survey of the psychology of shopping commissioned by retail marketing agency V360, 92% of people fail to return home with the item they had planned to acquire. The majority of those polled-50%-say they regularly engage in this. This forgetfulness does not occur with significant ticket transactions like televisions and home appliances but with day-to-day use products for customers, like vegetables and dairy products. Through this study, we aim to predict customer forgetfulness among retail shoppers.