Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/22003
Title: | Help the micro and small-scale industries in arranging their packaging material; Packr Innovations Private Limited | Authors: | Gupta, Aryan Roy, Urjaa |
Keywords: | Micro scale industries;Small scale industries;Innovation;Pharmaceutical industry;FMCG;Packaging industry | Issue Date: | 2022 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P22_147 | Abstract: | The growing pharmaceutical and FMCG sectors and rapid growth of exports in India have also led to the growth of the ubiquitous- but often overlooked by consumers- packaging industry. Packaging is a key component of any product and not only affects factors such as lifetime of the product, ease of transport, efficiency of packaging, cost of final goods sold but can also act as a source of differentiation. | URI: | https://repository.iimb.ac.in/handle/2074/22003 |
Appears in Collections: | 2022 |
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PGP_CCS_P22_147.pdf | 2.06 MB | Adobe PDF | View/Open Request a copy |
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