Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/22015
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dc.contributor.advisorBhagavatula, Suresh
dc.contributor.authorGupta, Nishant
dc.contributor.authorKeshav, Kuljeet
dc.date.accessioned2023-07-02T15:18:15Z-
dc.date.available2023-07-02T15:18:15Z-
dc.date.issued2022
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/22015-
dc.description.abstractKheti-badi is a B2B mobile-friendly platform for organic farmers to sell their products for more profit and for buyers to source genuine organic products at reasonable cost. The startup backs authenticity and traceability of the product origin using digital records. (Biockchain is in testing). Following are some of the key features of the company: • The firm markets small and marginal organic farmers. It further helps them facilitate the trade by assisting in trade, delivery and assurance terms of the product. (Discovery is free, 7-20% commission on orders we help parties facilitate) • The firm acts as a intermediary which apart from facilitating trade, also plays the role of performing due diligence of the both, buyer as well as seller sides • It aims to provide transparency of the process by allowing complete traceability of the product throughout the product journey using digital trail currently. It eventually aims to move to a blockchain technology which would make the process more robust and reliable.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P22_160
dc.subjectMarketing management
dc.subjectMarket place
dc.subjectCustomer segments
dc.titleKheti-badi marketplace
dc.typeCCS Project Report-PGP
dc.pages21p.
Appears in Collections:2022
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