Marketing strategy to improve presence and awareness of a political party

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/22025

DC Field	Value	Language
dc.contributor.advisor	Jonnalagedda, Sreelata
dc.contributor.author	Saini, Kangna
dc.date.accessioned	2023-07-02T15:19:21Z	-
dc.date.available	2023-07-02T15:19:21Z	-
dc.date.issued	2022
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/22025	-
dc.description.abstract	Today, there are more than 300 parties in India, operating either at the local or the state or the national level. Each of those parties has a core objective which acts as a driving force for the party. However, there is almost no party that focusses entirely on a city and its governance. Bengaluru NavaNiramana Party is one of the city-centric party focusing on the development of Bengaluru. The party calls itself the party of. by and for the citizens of Bengaluru. However, being a young party, BNP is trying to come up with effective marketing strategies to reach out to the people of Bengaluru. This project aims to formulate a marketing strategy for the party for building both online and offline presence.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P22_152
dc.subject	Marketing strategy
dc.subject	Political science
dc.subject	Political party
dc.title	Marketing strategy to improve presence and awareness of a political party
dc.type	CCS Project Report-PGP
dc.pages	26p.
Appears in Collections:	2022

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