Consumer behavioral analysis and prediction for cost vs convenience in the logistics marketplace

Abstract

This project aims to analyze consumer behavioral characteristics so as to understand the preference for cost vs convenience and vice versa. Our client Shipmantra is a super app for logistics acting as a marketplace, connecting vendors to customers. Our main aim was to understand the above behavioral pattern in the case direct-to-consumer user base cases. We formulated a research design that primarily focused on defining the problem, exploratory data analysis, data collection, conclusive analysis, and preliminary insights toward decisionmaking for the problem statement.