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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 59
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
1997Accounting and tax aspects of international business operations-Vyawahare, Kishore 
1997Manufacturer-retailer partnership in India - the evolving equations-Sengupta, Satyajit ; Anurag, Gunjan 
1997Brand positioning - a study of personal care products-Panigrahi, Nibedita ; Kumar, Raj ; Sriram, K 
1997Direct marketing in India-Laxmanan, Dinesh ; Khan, Mahammad ; Ali, Pathan 
1997Indian rural distribution systems-Jayachandran, Sushma ; Bhagirathi, S D 
1997Capital budgeting for foreign direct investment in infrastructure in India - a study-Sunder, Shyam S 
1997New retailing challenges implications for FMCG companies-Pant, Vishal 
1997How do brands survive? - a project study-Panigrahi, Nibedita 
1997From positioning to brand identity - a study of leading brand strategies in the era of liberalization-Gupta, Rajan 
1997Corporate brand names in India - 3 credit project-Majumdar, Anupam 
1997Frozen foods distribution-Amaidhi, A ; Grover, Bela ; Gupta, Nitin 
1997International marketing - Its a sony-Pathan, M A ; Kalra, Manish ; Rohit 
1997Advertising management 1 - analysis of advertising strategy for organics shampoo and the implications on the market-Ahuja, Lalit ; Murthy, Pradeep ; Ram, N 
1997Study of Citi bank - car loans business of citi bank-Ghosh, Shuhag ; Seth, Sonal ; Mahajan, Sumit 
1997Threats and opportunities of Indian paint industries in next century-Bhuniya, Aloke ; Sarkar, Sanjib 
1997Distribution of consumer entertainment electronics (color TV)-Jain, Piyush ; Arora, Sapna 
1997Scrapping of the maximum permissible bank finance-Jacob, Prem ; Goyal, Dipti ; Bihani, Vikram 
1997FMCG retailing in India-Sriram, Arun ; Marwaha, Motit ; Narasimhan, Nitya 
1997An Enquiry into structure and functioning of the Imdian cellular telecom industry-Bhowmik, Nilanjan ; Babu, Sudhir D ; Bhadra, Sanjay 
1997Strategic imparatives for Indian banks in the face of capital account conertibility-Kumar, Alok 
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 59