Pricing and Contra effectivensss analysis: Hewlett Packard

Abstract

Hewlett-Packard has been selling its products to its customers in two ways – ‘direct’ method in which the products are sold directly to the End-customers and ‘Indirect’ method in which the products are sold to the End-customers through the Channel Partners. These Channel Partners are the resellers who act as intermediaries between Hewlett-Packard and the customers. HP carries out marketing campaigns every quarter in order to increase the sales through these channels. We, at the Finance Analytics tower of Global Analytics at HP, are required to track the effectiveness of these campaigns in terms of their returns and come up with key insights, observations and actionable recommendations which will strategically aid the Category team to design the future Campaigns. As a part of the Summer Internship, I was allocated a Finance Analyst role at the Finance Analytics tower of HP, where I worked on five projects pertaining to tracking the effectiveness of the campaigns and making strategic recommendations for the Europe and the Middle East Asia region. The projects are explained below