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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/7989| Title: | To increase sales through member referrals and to classify members into satisfaction buckets and move them to higher buckets: Mahindra Holidays and Resorts India Ltd. | Other Titles: | Mahindra and Mahindra: Mahindra holidays and resorts India Ltd. | Authors: | Sonkar, Shaivya | Keywords: | Marketing management; Sales management | Issue Date: | 2013 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P13-017 | URI: | http://repository.iimb.ac.in/handle/2074/7989 |
| Appears in Collections: | 2013 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P13_017.pdf | 968.92 kB | Adobe PDF | View/Open Request a copy |
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