Analyzing promotional effectiveness for stovekraft private limited: stovekraft private limited

Abstract

BTL or Below-The-Line advertising refers to communication that is directly focused on the target audience. Examples include tele-marketing, road shows, promotions, in- shop and shop-front activities, display units and entertainment events. For this project, the main objective is to analyse the most effective promotional BTL activities to focus valuable resources on in the future. Primary data was collected by surveying and observing dealers across the states of Karnataka and Gujarat. Highlights: Change the design and material of the display stand, Come up with an incentive system to ensure prominent display of Pigeon products in the store, Try to incorporate live in-store demos, Regularly renew GSBs, posters, etc, Give re-usable carry bags instead of pouches These changes need to be done as quickly as possible because there are space limitations, other very aggressive and responsive competitors, dealer relationships, etc that need to be taken into consideration.