Go to market plan for professional services automation software for Replicon

Abstract

Professional service automation (PSA) is designed to automate and integrate center business processes associated with service delivery, business development, and resource allocation – people, time, and logical resources for service industries, departments, and organizations. These solutions are mainly targeted towards professional service organizations, such as accounting firms or IT consulting firms, and professional service divisions within an organization that charge services performed by their employees on a daily or hourly basis. Companies that adopt PSA will find tangible results from better quality of information, increased productivity, and better insight into organizational performance, improved decision making capabilities, greater scrutiny in terms of accountability, and the ability to transfer and preserve knowledge. Besides the immediate tangible benefits, PSA solutions also help in improving project effectiveness and the quality of client service through better project management, better communication, and improved scheduling, and forecasting. Components and modules of PSA are not new and have existed for about a decade now, but have been sold mostly as disparate elements. What is new is the increased level of integration and synchronization between these disparate elements, which now makes PSA a viable software option.