Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/8051
Title: Optimization of lead generation process: Genpact LLC
Authors: Bagra, Ghanshyam 
Keywords: Business development; Lead generation
Issue Date: 2013
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-SP-P13-071
URI: http://repository.iimb.ac.in/handle/2074/8051
Appears in Collections:2013

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