Customer behavior analysis for utility bills usage and online payments: FreeCharge.in

Abstract

Freecharge started off on 15th August 2010 and has a customer base upwards of 1.5 million with more than 50 brand tie-ups with the likes of Fast Track, Puma, Shoppers Stop, Barista and McDonalds[1]. The team comprises of customer care, sales/marketing, technology, and logistics. FreeCharge.in has become a cult brand amongst the campus-going youth in India, in part because of their promise to make prepaid recharges virtually "free" by offering coupons and vouchers that is equivalent to the recharge amount and has tie up with some of the best retail partners in the country. Freecharge helps to create a platform for advertiser to generate relevant, transacting leads and footfalls that use FreeCharge.in for recharging their mobiles.