Understanding the root causes of switching behaviour of customers from freecharge

Abstract

This project is one of the most critical subparts of the customer retention program of Freecharge. The outcome of the project provides the major pain points that is bothering the customers for not recharging in Freecharge after having done a single transaction. So Freecharge will use the analysis of the results to devise focussed customer retention campaigns for specific target groups and thereby it can retain its customer base in the future.