Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/9766
Title: Use of anticipated regret for sales and promotion of high utilitarian goods
Authors: Karandikar, Ashutosh 
Keywords: Marketing management
Issue Date: 2013
Publisher: Indian Institute of Management Bangalore
Series/Report no.: EPGP_P13_05
URI: http://repository.iimb.ac.in/handle/2074/9766
Appears in Collections:2010-2015

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